Learn From The Experts.
Search engine optimization is not a quick solution.
To understand how search works and optimize the website content for the ever changing Search engine algorithm will take a lot of testing, trying and experimenting with key words on titles and sentences.
I have been reading the tips and tricks and best practices by following these sites and thousands of expert guest bloggers for the past 15 years. The following list will be very useful for beginners and experts alike.
Search Engines Optimization according to Google, the market leader.
What google says about search engine optimization,
You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content.
Why you need to optimize your website for search engines?
Where is the business happens nowadays?
It seems each and every business is becoming defined by software and centered around smart phones.
Obviously all it happens over internet. Growing broadband penetration and easy access to internet over the smart phones brought the information to people’s finger tips.
Whatever they are interested in, people look up and try to find the information on search engines. Search engines are their first touch point for finding what they want to discover online. It helps them discover the information within seconds.
So the search engines like Google, Microsoft Bing (Yahoo powered by Bing) wielding enormous clout in presenting information to the masses.
According to Statista – February 2021, Google’s share of search engines is 86.6 and Microsoft Bing account for 6.7 percent.
So it is vital to optimize your content for the search engines.
Who it is for?
This articles is for beginners and and business owners to understand the need for SEO.
Even if your content is consumed by your intended user, millions of content like yours is also vying for the same user’s attention.
To present your content to the user who is searching for the content like yours, you need to optimize for the first user, the “search Engines”.
Learning search engine optimization will help you present your content to the right users and help them to do what action you needed to take them on your website.
Search engine optimization is not “set it once and forget it” kind of thing. It takes a lot of patience, research and trial and experiment approach. Just like a marathon, it is an ongoing effort to stay at the top of search results page and keep improving regularly in order to beat the competition.
The deciding factors
Ever changing algorithm by search engines like Google and Microsoft Bing makes search engine optimization difficult to comprehend, but one thing never changes, it is the user experience. The ultimate user experience on your website or App will decide your successful continuous optimization strategy.
Developing and designing your website or App for the user to navigate easily and quickly find what they want to discover decides the SEO success. Ultimately getting more exposure to your business and drive traffic to your website or an App.
Proven expert voice
Whether you are a newbie or an expert, following these already established sites who succeeded in SEO best practices will give you an edge and save you a lot of (precious and scarce commodity) TIME.
They are tried, tested and proven best practices. Even these experts are also learning, testing and experimenting continuously to improve their domain expertise.
If you are struggling to make your client understand the value of SEO ask them to read these blogs to realize why they need to invest in Search Engine Optimization strategy.
This is not a full list, a beginners guide to get started with SEO, just to help you to see the big picture.
The Top 10 sites to read about SEO and understand how it works.
First in the list is Google.
Google article is like a user manual which comes with, when we buy a new car or a machine.
Search Engine Optimization (SEO)
The beginners guide to SEO – why search engine marketing is necessary.
3. Search Engine Land
What is SEO?
How does SEO work?
Why is SEO important for marketing?
How can I learn SEO?
Search Engine Land’s Guide To SEO
SEO Basics: Complete Beginner’s Guide to Search Engine Optimization.
In this guide to SEO for beginners, you’ll learn:
a. What is SEO & Why is it Important?
b. Keyword Research & Keyword Targeting Best Practices
c. On-Page Optimization Best Practices
d. Information Architecture Best Practices
e. How to Execute Content Marketing & Link Building
f. Common Technical SEO Issues & Best Practices
g. How to Track & Measure SEO Results
h. Additional SEO Considerations (Such as Mobile, International & Local SEO Best Practices)
5.Search Engine Watch
SEO basics: 22 essentials you need for optimizing your site.
What is SEO?
Why do you need SEO?
What are search engines looking for?
What are search engines NOT looking for?
6.Search Engine Journal
SEO for Beginners: Learn the Basics
Search Engine Optimization
A Beginner’s Guide from Ahrefs
What is SEO?
Chapter 1 / How Search Engines Work
Chapter 2 / SEO Basics
Chapter 3 / Keyword Research
Chapter 4 / On-Page SEO
Chapter 5 / Link Building
Chapter 6 / Technical SEO
8. Neil Patel
White hat vs. black hat
Cleaning inside your house and outside: on-page SEO vs. off-page SEO
10.Hubspot – For SEO strategy for beginners
Make a list of topics.
Make a list of long-tail keywords based on these topics.
Build pages for each topic.
Set up a blog.
Create a consistent blogging schedule.
Create a link-building plan.
Compress media files before uploading them to your site.
Stay up-to-date on SEO news and best practices.
Measure and track your content’s success.
Also consider the optimization for the next big search engine platform Microsoft Bing from these expert articles.
With few difference in SEO technics, all SEO best practices are same for all search engines.
Microsoft Bing Web master Tools
Microsoft Bing Webmaster Tools provides a comprehensive Technical SEO optimization for improve your site to drive more traffic.